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AT&T just redefined the word ‘bonus’ as a $10 price hike for data you didn’t ask for

AT&T has a gift for wireless subscribers on many of its old Mobile Share Value data plans: it’s giving them an extra 15GB of “bonus” data — and it’s making them pay an extra $10 a month for that “bonus.”

It’s almost like the company is forcing people to move to a more expensive plan, only AT&T figured out a way to make that not technically true. Instead, it’s worded in a way that suggests the company is providing you with a SURPRISE BENEFIT that costs you money! It is quite literally an offer you can’t refuse.

One email subject line provided to The Verge by a tipster: “We’ve added 15GB of data to your plan and increased your monthly rate by $10.”

But it’s the wording at the company’s support document explaining the change that really gets my goat (bolding mine):

Enjoy more data. Starting with your October 2019 bill, you’ll get an additional 15GB of data on your Mobile Share plan. This bonus data comes with a $10 price increase.

AT&T confirmed to The Verge that there’s no way to opt out of this “bonus.” Here’s the company’s statement:

“We are communicating with some customers regarding changes to their mobile plans. Customers have the choice to change their plan at any time and can always contact us with questions or to understand their options.”

CONTINUE @ THE VERGE