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Brave defies Google’s moves to cripple ad-blocking with new 69x faster Rust engine

Brave, the Chromium-based browser developed by Firefox co-founder and JavaScript creator Brendan Eich, thinks there’s a better way of handling ad-blockers than Google’s approach.

Brave’s answer, which it argues massively improves browser performance, is found in Rust, the Mozilla-hatched programming language that was in part created by Eich.   

As ZDNet reported in June, developers of Chromium-based browsers like Opera, Brave and Vivaldi, didn’t support Google’s plans to cripple ad-blockers outlined under its Manifest version 3 proposal.  

Brave now claims to have delivered a “69x average improvement” in its ad-blocking tech using Rust in place of C++. The improvements can be experienced in its experimental developer and nightly channel releases. 

Eich told ZDNet earlier this month that Brave intended to support webRequest for all extensions in Brave, against Google’s Chromium plans to heavily restrict it while offering a knee-capped replacement. 

Google has made some concessions to developers of ad-blocker Chrome extensions but still appears to want to proceed with the plan to remove obstacles to its main source of revenue, which isn’t increasing as it used to.   

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