Think about it. You’re gazing dreamily out of the window at night, enjoying the beauty of a starry sky, only to find Cassiopeia obscured by a McDonald’s ad offering two-for-one Big Macs in a limited-time promotion.
StartRocket, the team behind the wacky-sounding idea, believes it will have its equipment ready by 2020, with contracts offered to corporate customers soon after.
Turning the sky into an enormous canvas for satellite-generated ads would be a winner for marketers looking for new ways to reach their audience, according to Vlad Sitnikov, the fellow behind the ambitious project.
“We are ruled by brands and events,” Sitnikov told Futurism recently. “The economy is the blood system of society — entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space.”