In all of our coverage about cord-cutting, we have mostly focused on how the public is in large swaths ditching cable for over the air and internet alternatives. Aside from that, we’ve also commented on stories where the networks are looking for new ways to measure viewership of their content given all the cord-cutting that has already occurred. The common theme, however, is that cord-cutting is not some fad and is a full on thing among the public.
And also, it turns out, among some relevant companies as well. I’ve made the point for a long time that professional sports are the last thread to which cable is clinging. Once the larger leagues out there realize that they can just stream games on their own “networks”, cable is over. But perhaps it won’t necessarily go at the league level. At least in the case of Major League Soccer, one team has decided to cut the cord themselves and go full streaming.
Soccer fans wanting to watch D.C. United this season will not find matches on WJLA 24/7 News, where they were shown for three years. The games won’t appear on NBC Sports Washington — the team’s platform for much of its first 20 seasons — or Mid-Atlantic Sports Network.
In fact, except for select nationally televised matches, viewers will not find Wayne Rooney and United on any standard cable or satellite channels.
That’s because, like millions of Americans, United is cutting the cord and enlisting a pay streaming service for video needs. The MLS franchise said it has signed a multiyear contract with subscription-based FloSports to carry 21 of 34 regular season matches. The remainder will appear on the league’s national TV platforms (Fox Sports, ESPN or UniMas).