There was a time when the creepiest thing about Facebook was poking people. Ah, that was a simpler time.
Allow Facebook to predict somewhere you are going before you even get there? Probably not what you were expecting when you hit “Create Account” however many years ago.
That’s exactly the gist of Facebook’s new patent. On December 6, Facebook filed for a patent with the U.S. Patent and Trademark Office titled “Offline Trajectories.”
Facebook has gobs and gobs of data on its users. It has so much data about us, it could begin using that data to predict what we’re going to do next.
The all-knowing Facebook feature
Before you even get to a physical destination, Facebook has enough data to know where you’re going. You don’t even need to be online.
The new feature would use your previous locations — plus previously logged locations of other Facebook users, even people who aren’t your Facebook friends — to make predictions about where you’re likely to go. Then, presumably, it’d use this information to serve you ads.
“The computer model is generated using machine learning and metadata associated with users who were at the respective candidate geographic location,” the patent abstract reads. Translation: This sounds really creepy.
Facebook filed for a few related patents. Piecing these various technologies together would allow Facebook to:
Use previously logged locations to create a profile about you (e.g., favorite restaurants, stores, etc.)
Predict if you were headed somewhere that might have spotty W-Fi.
Preload News Feed content that’s likely to match where you’re going.