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McDonald’s Ignores Requests For Healthier Options, Decides Lower Prices Are More Important

(Julie Jargon)  McDonald’s Corp. is moving ahead with plans to simplify its menu and revamp prices as it tries to turn around its struggling U.S. operations.

The company MCD, -0.73%  plans to display only the top-selling items from its drive-through business on the outside menu boards as a way to speed up orders, executives told U.S. franchisees during a webcast on Monday, according to people familiar with the matter.

In an effort to appeal to a broader range of customers, executives said, McDonald’s also will beef up midpriced menu items with products that cost between $1.50 and $3, more than those on the Dollar Menu but less than the more premium-priced products.


The company plans to add a McChicken sandwich with leaf lettuce and tomato, as well as a double burger with leaf lettuce and tomato for around $1.50, up from the current range of $1.19 to $1.39, these people said.